Officer’s Christian Fellowship (OCF) is a 70-year old Christian ministry based in Denver that serves 17,000 military officers and their families. OCF was introduced to the Top Gun Sporting Clay Challenge event program through a Champion presentation. They decided to do a local clay shoot on their own to avoid paying Champion on something that sounded so easy. Champion maintained a positive and supportive relationship and wished them success as they planned the event on their own. Three months later, OCF called back and admitted that they had failed miserably in trying to conduct their own clay shoot. They had not appreciated all the processes required to effectively recruit and motivate fundraising participants.
Now OCF had a second request: could Champion help them create a unique national event where ten team leaders would each bring $25,000 to the table to complete a capital campaign project? $250,000 was needed to complete a dormitory expansion at their retreat facility in the Rockies. Champion realized the major draw the Colorado Rockies offered and suggested that an Adventure Event be created that would have especially strong appeal to men. Understanding that the heart of a man longs for a battle to fight, a beauty to win and an adventure to live (John Eldridge – Wild At Heart), Champion created an Extreme Challenge adventure event series of three annual events. Two of these events (Race to The Summit and Over The Top Challenge) were conducted in the Rockies. The third event (The Grand Portage Adventure) was conducted in the Canadian Lakes Boundary Waters.
Given the challenges of mobilizing a geographically diverse support base, Champion used website and video technologies to drive national engagement. We created custom materials that were electronically distributed and created opportunities for participants to raise money through automated three-year pledges. The end-result of this custom Adventure Event strategy? Over $360,000 raised on the first event, and a total of over $750,000 raised from all three events.