As a non-profit leader you have a large number of things on your plate at any given time. You’re trying to balance budgets, projects, fundraising, volunteers and staff morale. It’s an incredibly demanding job and it can make it difficult to feel like you’re making any progress let alone keep your goals and mission in mind. That’s why we’ve put together the three most common obstacles and the best strategies to overcome them below.
If you walk into any local nonprofit, you will probably see lots of work to be done so no one is sitting around with nothing to do. You are looking for volunteers who must have the correct skillset to do a certain job. This in and of itself can be challenging. You want this volunteer to have the right motivation to be able to enhance your organization. To do that, create volunteer training programs that focus on your organization’s goals, procedures and guidelines. Once you have your volunteers established it is important to get feedback from those volunteers so you can strengthen your nonprofit.
Getting the Word Out
Creating a strategic plan to get your name and mission out there is important for the organization to continue to be viable. The marketing strategy must be thought out to insure you have excellent internal and external communication processes in order. Ask yourself these questions: Who are you targeting for support? Do your materials appeal to them? What has been effective in the past? What do you expect per donor and are you sending out enough invitations to be able to reach your goals? Make sure before you keep asking yourself these questions as you move through the event planning and execution phase.
The biggest challenge of any nonprofit is being able to retain and engage their donors. Donors want to feel included, so it is important that a relationship be established to keep them engaged. Be genuine and provide a steady stream of personalized appreciation and communication. You would be surprised how effective a personal touch can be when it comes to donor retention.
While following these three steps is just a start, it’s a great jumping off point. Are there other obstacles that you’ve overcome? Include them in the comments below or give us a call at 1-800-490-1959 to let us know! We’re always looking for ways to make our coaching better.