3 Ways Non-Profits And Millennials Are The Perfect Match

Posted by Walter Kearns on 12/17/19 7:46 PM

Change can be difficult but if you want to make sure that your organization stays relevant here are a few things to consider:

-In 1996 76% of the population did not have internet in their home and the top website was AOL.

- In 1990 96% of Americans did not have a cell phone

-In 2003 97% of music sales were CD’s and only 10 years later that number plummeted to 11%

We live in an ever changing and evolving world with ever changing and ever evolving constiutents. That means it becomes more and more vital to reach out to new generations to support your organization’s future. How?

Millennials are a force to be reckoned with! Millennials care very deeply about the impact they have on their surroundings. When they see value in something they want to improve and advance it, often at a more rapid pace than older generations can keep up. Here are the three things you need to recognize about Millennials that make them a perfect match for your Non-Profit.

Millennials Have an Innovative Mindset

As we see above, the world is changing quickly. Millennials were born into a world that develops and changes faster than any time in history. They adapt and innovate at an astonishing rate. Use their ability to embrace change to help you optimize your efforts. Don’t stay stuck in a tradition that is outdated or inefficient simply because you are not willing to adapt.

Millennials Are Creative by Nature

Creativity is essential in fundraising and development. Running the same event or following the same pattern year after year gets stale and boring. Let your Millennial base rejuvenate your organization with new ideas and fun ways to engage your audience.


Millennials not only bring great ideas to the table but also come with a passion to see good done in the world and in your organization.


Millennials are Entrepreneurial

Millennials like ownership. They have a great desire to bring positive and effective change. Give delegated authority to Millennials in your organization and watch that department or task grow into something you could not imagine. But you must trust them…explain clearly what you need and trust them to get it done!

Good leadership is not just having good ideas, it’s not taking the resources you have around you for granted and using them for positive change. Make sure that you know what you have at your finger tips and make sure you are making the best use of that resource.

What are some ways your younger generations have made a positive impact in your organization? Leave your stories in the comments. We would love to hear them!

Topics: volunteers, strategic planning