How to Tell Your Organization's Story in a Way that Someone will Listen

Posted by Bonnie Larson on 9/17/19 6:30 AM

We all have things that we’re passionate about. Some of us, it’s sports teams. Others, it’s our families. Still others we talk about where we serve in our communities. And when we’re passionate about something, we can’t help but talk about it. And the amazing thing is that stories speak. They meet people where they are rekindling a memory or creating new ones. A personal story has the ability to ignite a passion in someone, but for it to truly have an impact, it needs to be personal, passionate and compelling.


A good story needs to be personal. Most of us don’t really listen in to stories that don’t connect with us. But when you start talking about how you are personally affected, suddenly our ears perk up. When you’re trying to get people engaged in what you’re talking about, talk about how it matters to you. How has your organization impacted your life? Use stories that relate directly to how you have been changed as a result of what your organization does. People will start listening.


Start writing your story today



I’m sure that you have a teacher that you really loved in school. Odds are, that teacher was not the stereotypical dry and dull lecturer but they cared about their subject and that made you care about it, too. Maybe you decided to pursue a career in accounting because of an especially motivated math teacher, or as an educator because of how your fifth grade teacher made you believe in yourself. These are people with passion and because they have it, it changes lives. Make sure that as you are speaking, you bring some of that positive passion into it. They’ll be attracted by how much you care.


There are a lot of things that make a story compelling. Being personal and compassionate are definitely two of them. There are a lot more. At the end of the day, it’s on you to make sure that your story is interesting to those involved. Why should they care about what you’re saying? Make sure you know who your audience is and what is motivating them to listen. Once you have a grasp on that you’ll find your audience growing.

What’s the story of your organization? Reach out to us and let us know. We would love to hear it to see how we could help!

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