Raising funds can be difficult in the best of times, but what if you are trying to raise funds with a letter writing campaign? How do you write a letter that doesn’t feel like junk mail? Here are a couple of tips.
Keep it Personal
You don’t want your letter to feel cold or mechanical. Start off by warmly greeting whomever you’re writing to. Next, introduce them to the organization you’re raising money with. Even if they’re already familiar with the organization, it can help to remind them of its mission and positive impact. You also want to emphasize with this organization means to you personally and why you’ve decided to participate in raising money.
Point out the Impact
Your donors will give because they want to make a difference. Share how the money raised through this fundraiser will be used to help others. Be as specific as you
Tell Them How to Donate
Don’t forget to let people know how they can actually make a donation. The last thing you want is to lose a donation because you didn’t describe how to make it
Let your donor know how much you appreciate them and the care they’ve put into your organization. Everyone likes to feel appreciated.
If you don’t hear back a couple weeks after sending a letter, follow up with them via a quick phone
It can be hard to know where to start when writing a letter asking for donations, but breaking it down into these main points can turn a daunting task into a simple and painless one.