How to Write a Fundraising Letter that Will Yield Results

Posted by Emily Hergert on 6/11/18 6:30 AM

Raising funds can be difficult in the best of times, but what if you are trying to raise funds with a letter writing campaign? How do you write a letter that doesn’t feel like junk mail? Here are a couple of tips.

Keep it Personal

You don’t want your letter to feel cold or mechanical. Start off by warmly greeting whomever you’re writing to. Next, introduce them to the organization you’re raising money with. Even if they’re already familiar with the organization, it can help to remind them of its mission and positive impact. You also want to emphasize with this organization means to you personally and why you’ve decided to participate in raising money.

Point out the Impact

Your donors will give because they want to make a difference. Share how the money raised through this fundraiser will be used to help others. Be as specific as you can.. Donors want to know what their money will be used for and what impact it will have. If you’re personally donating to the fundraiser, it’s a great idea to let people know that in your letter! This sends the message that you’re truly invested in this cause and you’re not asking someonehow to write a fundraising letter that will yeild results to do something you aren’t willing to.

Tell Them How to Donate

Don’t forget to let people know how they can actually make a donation. The last thing you want is to lose a donation because you didn’t describe how to make it clearly enough. Share the website they can visit or the address to send their donation to.

Close Well

Let your donor know how much you appreciate them and the care they’ve put into your organization. Everyone likes to feel appreciated.

If you don’t hear back a couple weeks after sending a letter, follow up with them via a quick phone call  and ask them if they have any questions. This simple follow up will significantly increase the donation return and should only take a minute of your time!

It can be hard to know where to start when writing a letter asking for donations, but breaking it down into these main points can turn a daunting task into a simple and painless one.

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Topics: fundraising, finding donors, development, school fundraisers