The Best Way To Ask For Donations May Surprise You...But It Shouldn't

Posted by Emily Hergert on 7/16/18 6:30 AM

Direct face to face asks for donations are easily the most effective way to get a donation. It can also be the scariest, but it doesn’t have to be. Studies have shown that a personal, face-to-face ask will yield far greater results than something less direct, like a Facebook share or a generic text. So what’s the best way to go about successfully presenting that ask without feeling like you’re about to burn bridges? Here are a few tips to help you navigate those conversations.

People Give to People they Know
First, you’re likely directing most of your donation requests to your friends and family. These are people who know and love you. An organization’s mission can help drive donations, but the main motivation for most people to give is relationships. People give to people they know! Most likely, your friends and family will be glad to help you if they’re able.

Your Ask is Not for You
Second, remember that you’re not just asking for money for yourself. Rather, you’re providing someone with the opportunity to support a meaningful organization! It is up to them to decide if they are willing or able to lend their support, but it is up to you to give them the chance to make that decision. Without you presenting your ask, they may never realize the potential they have to make a positive impact for your cause!

The Best Way to Ask for Donations May Surprise You...but it Shouldn't

Make it a Conversation
Invite someone out to coffee or just ask if they have a minute to hear about something important to you. If the person you’re asking isn’t already familiar with the organization, tell them about what they do. Make sure you share with them why this cause is important to you personally. Let them know how much their support would mean to you, but also make sure to express your understanding if they aren’t able to make a donation right now. It is entirely possible that they may not be in a place to give currently, but that doesn’t mean they don’t want to support you and the organization you represent. Either way, make sure to thank them for taking the time to hear about something important to you.

With these three tips you should be well on your way to having meaningful conversations that create long term donors. So put yourself out there. You will never know what you can accomplish if you don’t try.

Interested in knowing which of your friends are most likely to give? Call us at 1-800-490-1959 for a free consultation.

Topics: donors