Have you ever tried to go golfing in a midwest winter? I should hope not! Trying to find a small white ball in a winter wonderland is more difficult that finding the proverbial needle in the haystack. This is one of the many reasons why we would advise clients in Michigan or Upstate New York not to hold their golf marathons in January.
Here’s a quick and easy guide on which seasons are best for which events.
Many people who host winter events have a holiday theme in mind. This time of year brings out generosity in people so it can be a wonderful time to host a banquet or silent auction fundraiser.
A lot of organizations choose Spring to host their major fundraising events. Being able to piggyback on the momentum of the new year and take advantage of the first stretch of good weather can take your event to the next level. This means that during this time of year, you’ll be facing a lot of competition. This doesn’t necessarily have to be a bad thing. If you develop a reputation for having the best events in town, everyone will be trying to catch up with you. But if you fall behind, you might just find that you’re missing out on several major donations.
If you do choose to plan your event in the Spring (or when you host any outdoor event) make sure you have a backup date or venue on the books in case of inclement weather.
For Summer events you need to be particularly aware of your audience. Do you have lots of families with younger children? There’s a good chance that they will be traveling for their summer breaks. Make sure you plan the event on a date that most people will be around.Also, make sure you are aware of holidays, local celebrations and events happening in your area.
Holding an event in the fall will be far enough away from the holiday season that people will most likely have disposable income to give donations. However, you will be facing the busyness of the back to school season but this is easily overcome if you are aware of the schedules within your community.
Following these seasonal guidelines will allow you to evaluate when it is best for you to conduct a major fundraising event.
Consider asking yourself these questions will help narrow down when to host your event.
- What is the goal of your event?
- Who is your audience?
- Who do you want to attend?
- What is your theme?
- What else is going on in your area at the times you are considering?
Remember, there is not a bad time of year to host an event as long as you firm grasp on the demographics of your donors and a working knowledge of what is happening in your community. Be mindful of seasonal changes and upcoming holidays. In the end you are trying to create an experience that everyone feels good about. Communicate it well ahead of time and knock it out of the park when the donors show up. This will cause your participants and donors to continue to talk about your event throughout the year and increase the likelihood of them returning the following year.
Are you wondering what the best season is to hold your next major fundraising event? Give us a call at 1-800-490-1959 for a free consultation.